Linnea Morgen on LinkedIn: That's me! (2024)

Texas attic company results over a 30-day period:This is a screenshot of all the traffic, views, and conversions we were able to drive to this Dallas area attic company in just 30 days.This was all accomplished with $1,586.00 in ad spend. Less than $60/lead with over $70,000 in opportunities built in 30 days.Working with an accomplished team is a no-brainer!Read more on this success story here: https://buff.ly/4aGNIFg#ROASDepot #SuccessStory #DigitalMarketing #MetaAdvertising #AdCampaigns

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🥂 Happy 1️⃣ Year Anniversary, Jerry! 🥂 Your journey at Optic has been outstanding, and your contributions have made a difference. We look forward to seeing your continued success! 🚀#workanniversary #firstanniversary #digitalmarketing #OMG #optic #celebration #fullservicemarketing #digitalmarketing #marketingagency #anniversary

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Thanks to Jasmine Hill, Jessica Herbst, the entire Reddit for Business team and our partners for making Advertising Week a massive success! So proud of the gaming team representing throughout the week and spending quality time with our partners in NYC. Erica Au-Yeung, Chris Vasques, Katie Ambrose, and Shawn Williams. My favorite Reddit communities right now are r/truegaming, r/dataisbeautiful, and r/Gaming4Gamers. Check them out! r/truegaming (1.5M Members) is a subreddit dedicated to meaningful, insightful, and high-quality discussion on all topics gaming.r/dataisbeautiful (20.1M Members) is for visualizations that effectively convey information. Aesthetics are an important part of information visualization, but pretty pictures are not the sole aim of this subreddit.r/Gaming4Gamers (107k Members) is an attempt to create a different gaming subreddit. By creating a middle ground between the purely-for-fun subreddits and the more serious ones, we aim to build a community based on open-minded discussions, camaraderie above competition, and a shared love of video games.

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Hello DMA Champions! ( DMA stands for Data, Marketing & Advertising )Big news dropping in! Our DMAasia Annual & Awards Gala is taking a quantum leap – we're jazzing it up at the NESCO Grounds! Imagine shifting gears from a cozy nook to a grand stage that's all about glitz and glam. That's right, we're upscaling!Why NESCO? Because bigger dreams need bigger stages. And who better to help us make this dream a reality than Yogesh Vyas , Priti D. Mistry (She/ Her/ Hers) and the dynamic team at ExhibitBetter ? Their touch of magic promises to transform our event into a spectacle – think less boardroom, more blockbuster!Now, let’s talk about turning the heat up on those ECHO Awards and Sparkies submissions. The clock's ticking towards December 6th – are your entries ready to dazzle? #EntryOrExcuse folks, let's see what you've got!And here's the twist in our tale: Supriya Thakral, after a brief cliffhanger on LinkedIn, is back in action! Expect some Sam Altman-level comebacks and a night of surprises under her expert guidance.So, mark your calendars for 19th December and get your game faces on. We're not just meeting at NESCO; we're making history. Be there or, well, be ready to hear about it for a whole year!Can't wait to see you all light up the place!Cheers,

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Good work Dana!MESH's Experience Metric Score is a brilliant way for brands within a category to compare how consumers' experiences with their brands varies, and how different communication channels contribute to an overall effect; brand by brand.

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Dont miss this upcoming webinar on the Power of Sports Media. Be part of it!

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#ICYMI 👀 This is going to be an exciting and insightful webinar with our partner, Dalet! There's still time to register - details below ⤵ #AI #SportsAI

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This week in annoying retrospective U-turns ↩: When I interviewed Blair Robertson of ad tech firm Innovid, the new CTV product was pitched as a game-changer for streamlining workflows for non-biddable media, by sidestepping DSPs and SSPs which are described as "unnecessary hops".Weirdly, Innovid then emailed post-article to voice disagreement that DSPs/SSPs are being cut from the equation for non-biddable media, despite this being the company's core argument for efficiency gains. Either way, the cost efficiencies that brands and publishers can make, by running campaigns directly through Innovid and skipping these extra hops (not to mention the green bragging rights), are potentially significant.So if someone could test the technology and let me know first-hand, that would be handy. Cheers then 👍

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🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career):✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well."One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact.✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

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Thanks for having me! Really looking forward to an insightful discussion about the most important topic of marketing research in these days - how to establish and measure a meaningful attention!

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